Brand-building joint venture for creators

We own the outcome.
You own the brand.

My Celebrity is a joint venture. We build, launch, and run a real e-commerce brand on top of your audience — product, branding, marketplaces, logistics, and support — while you keep full ownership and the larger share of the upside.

No upfront fee for the right partners. We invest the capital and the team, you bring the reach, and we split the profit of the brand we build together.

Book a strategy call See how the JV works

We operate where your customers already shop

Amazon

Walmart

Shopify

TikTok Shop

Flipkart

Everything we run,
so you don't have to.

We don't sell you services to manage — we operate the entire brand as your partner. Here's the full breakdown of what we own.

6Functions, one partner

Product & Sourcing

We define the product line, source and manufacture it, and own quality control end to end.

Product development
Supplier & QC management
Packaging design

Brand & Creative

A premium brand identity built around you — naming, visual system, and launch creative.

Brand identity & naming
Photography & video
Content & copy

D2C Storefront

A high-converting Shopify storefront with the funnels and analytics to scale profitably.

Shopify build
Conversion funnels
Email & SMS flows

Marketplaces

We list, optimize, and grow your brand on the marketplaces where your customers already shop.

Amazon & Walmart
Listing optimization
Marketplace ads

Logistics & Ops

Inventory, warehousing, and fulfillment handled for you, with forecasting that prevents stockouts.

Global fulfillment
Inventory planning
Returns handling

Support & Retention

24/7 customer support and retention programs that turn one-time buyers into repeat revenue.

Customer support
Loyalty & retention
Reviews & CRM

The model

How the joint venture works.

Most creators rent their audience to other brands for a one-time fee. We do the opposite: we build a brand you own, fund it ourselves, and split the profit it generates.

You bring

Your audience

The reach, trust, and attention you have already built with your community.

Your name & taste

Approval over product, positioning, and creative so the brand stays authentically yours.

We bring

The capital

We fund product, inventory, and launch — no upfront cost to you for the right partnership.

The full team

Product, brand, growth, logistics, and support specialists operating the brand daily.

We form a joint venture

We agree on the product direction and the profit split, then set up the brand as a shared venture — with you as the owner of the name and IP.

We build and run it

We invest the capital and run every function: product, branding, storefront, marketplaces, logistics, and support. You stay in the loop with approvals, not operations.

We share the profit

Once the brand sells, profit is split per the agreement. You keep the brand and the larger share of the upside — and a single brand deal becomes a long-term asset.

The blueprint

One path, four phases.

Every partnership runs through the same proven flow — from a blank page to a brand that operates itself.

Build

We create the product, brand, and storefront from scratch.

Product development & sourcing
Premium brand identity
Shopify storefront & assets

Launch

A coordinated go-to-market across your audience and marketplaces.

Launch campaign & funnels
Amazon & Walmart listings live
Influencer & paid activation

Scale

Aggressive, profitable growth across every channel.

Marketplace growth
Paid media & D2C funnels
Conversion optimization

Operate

Hands-off operations that run the brand 24/7.

Logistics & inventory
Customer support
Retention & repeat revenue

Image placeholderAnonymized partner — identity withheld for confidentiality.

Case study

3.5M-reach creator

$6.2MYear one

Proof

Turning reach
into revenue.

We partnered with a lifestyle creator with roughly 3.5 million followers to build a premium brand from scratch. We funded the product, ran the launch across D2C and marketplaces, and operated fulfillment and support — while the creator kept full ownership. Within twelve months it grew into a multi-million-dollar brand.

First-year revenue

$6.2M

Return on ad spend

4.8x

12-month repeat rate

61%

Figures are from an anonymized partner engagement and are illustrative of results we aim for. Past performance does not guarantee future results.

Start your brand

The Roster

Talent We Scale.

Explore our partner roster at a glance — reach, engagement, niche, platform, and sponsored rates in USD. Filter and sort to find the right fit.

12 creators

Oliver Grant

@grantonscreen

InstagramActingNew York, US

Reach: 6.3M
Engmt: 2.9%
Rate: $45,000

Tyler Cross

@crossplays

YouTubeGamingAustin, US

Reach: 5.4M
Engmt: 9.2%
Rate: $28,000

Diego Fuentes

@diegofit

TikTokFitnessMiami, US

Reach: 4.7M
Engmt: 8.4%
Rate: $22,000

Priya Nair

@priyaglow

InstagramBeautyLondon, UK

Reach: 3.1M
Engmt: 6.2%
Rate: $31,000

Amelia Stone

@amelialiving

InstagramLifestyleNew York, US

Reach: 2.4M
Engmt: 3.8%
Rate: $18,000

Marcus Reed

@marcusbuilds

YouTubeTechSan Francisco, US

Reach: 1.9M
Engmt: 5.6%
Rate: $26,500

Liam Walsh

@liamlifts

InstagramFitnessSydney, AU

Reach: 1.7M
Engmt: 5.1%
Rate: $16,500

Sofia Martins

@sofiawanders

YouTubeTravelLisbon, PT

Reach: 1.2M
Engmt: 4.5%
Rate: $14,000

Hana Kim

@hanaeats

InstagramFoodLos Angeles, US

Reach: 980K
Engmt: 7.1%
Rate: $9,500

Naomi Bell

@naomibell

TikTokBeautyToronto, CA

Reach: 820K
Engmt: 10.3%
Rate: $7,800

Noah Bennett

@noahcodes

XTechBerlin, DE

Reach: 720K
Engmt: 4.0%
Rate: $8,400

Zara Ahmed

@zarauncut

XLifestyleDubai, AE

Reach: 540K
Engmt: 3.2%
Rate: $5,200

Revenue calculator

Stop selling ads.
Start building equity.

Plug in your reach to see the projected annual revenue of a brand built on your audience. The model uses conservative, transparent assumptions — adjust the inputs to see how it moves.

Total reach0.10M

Primary niche

Projected annual revenue

$0.3 million

Conversion rate: 2% of reach
Est. annual buyers: 2K
Avg. order value: $40
Orders / buyer / yr: 4

Illustrative projection only. Not a guarantee and not part of any agreement.

Questions

Frequently asked.

Who owns the brand?

You do. The brand, the name, and the intellectual property are yours. My Celebrity operates it with you through a joint venture, but ownership stays with you.

Do I have to pay anything upfront?

For the right partnerships, there is no upfront fee. We invest the capital for product, inventory, and launch ourselves. We earn through an agreed share of the profit the brand generates.

How is the profit split decided?

The split is agreed before we begin and written into the partnership. It reflects the investment each side brings — you keep the larger share of the upside as the brand owner.

How much of my time does this take?

Very little day to day. You stay involved through approvals on product, creative, and positioning. We handle operations, growth, logistics, and support so the brand runs without you managing it.

What kind of products can we build?

Most consumer categories — beauty, wellness, fitness, food and beverage, apparel, accessories, and lifestyle goods. We choose a direction that fits your audience and has strong margins.

Which sales channels do you use?

A direct-to-consumer Shopify storefront plus the major marketplaces such as Amazon and Walmart, and social commerce channels where it makes sense. We meet your customers where they already shop.

How long until launch?

Most brands go from kickoff to launch in roughly three to four months, depending on product complexity and sourcing. The Build and Launch phases run in parallel wherever possible.

How is my name and likeness protected?

We protect your name, image, and likeness with trademarking and clear contractual terms. You retain approval rights and the IP, so the brand can never be used in ways you have not signed off on.

What audience size do you work with?

We work best with established creators and public figures, typically from a few hundred thousand followers upward. Engagement and audience trust matter more than raw follower count.

What happens if we decide to part ways?

Exit terms are agreed upfront in the partnership. Because you own the brand and IP, you keep the asset. The specifics of any transition are defined in the agreement before we start.